Customer Mining

With the Do Not Call List (DNC) in place companies are only allowed to contact their existing customers by phone up to 18 months after they provide service to them. After that if a customer is on the DNC they can no longer contact them via phone ever again.

CRMKey calls back a list of a company’s previous customers on a schedule that works best for them. This is a simple courtesy call to make sure their experience went well and to see if they have any needs or know someone who might need services.

Unlock your asset of existing customers

In a lot of companies one of the most overlooked assets is existing customer base. These are people who have a need for this service. Most companies have a budgeted acquisition cost to obtain these customers. Most fail to realize that the most effective and least expensive marketing is mining their own customer base. In most industries it costs up to 10 times more to obtain a customer through new marketing than it does to retain an existing customer.

Key is keeping customers forever

Keeping in touch with existing customers prevents a company’s customer base from evaporating. Most companies spend a lot of dollars to get a customer in the door the first time, and for a fraction of the cost they can get that same customer back again.

How it works

CRMKey has a state of the art call center with software that will automatically dial your customer database for a fraction of the cost it would take a person to manually dial. The predictive dialer is automatically calling through the customer list at a pace that matches our agent productivity. It screens for answering machines and no answers and passes only live calls to agents.

CRMKey software can provide real time reports on sales per call, closing percentage, customer response, and virtually any other call list related reporting.

Live customers ready to purchase can either be transferred to the client or closed by the CRMKey staff. Our software allows a soft transfer to the client sales or scheduling department if that is what is preferred. Soft leads can be sent over for more information or to be closed.

Customer databases with records older than 18 months can also be easily screened against the DNC and then loaded into the database as well. Subscribing to the DNC list is expensive and screening the list requires the necessary software to do so. CRMKey maintains an up to date DNC list at all times. CRMKey also works with clients to maintain a customized DNC list for their specific calling needs.

Services Provided

Most companies have various goals in dealing with their existing customers. They can vary from sales to customer relations.

• Generating Sales: Maximize your sales
• Quality Control: Identify opportunities for customer service improvement
• Customer Relations: Let your customers know that you care.
• Customer Referral Program: Incentive program that rewards clients for referrals
• Referral Sales: Best way to increase business
• Notifications: Let customers know when a product was shipped
• Appointment Reminders: Save Employee time and automatically remind customers of appointments
• Polls: Collect Valuable demographic information
• Political Canvassing
• Charitable requests

One or a combination of all of these can be implemented into a simple customer mining program.

Lead generation can be set up to provide sales at the clients pace. The program can be set up to deliver a steady flow of work over the course of a month or to just target slow times between other marketing campaigns to fill holes in volume fluctuation.

Benefits

• No outlay of cash or administration costs: No build-outs, no management costs, no capital expenses, no rewiring, no added phone lines, no maintenance fees, no upgrade costs, no administrative costs.
• No Hiring or staffing issues: CRMKey takes all the headache of hiring and managing the sales staff. These types of positions can be high turnover and CRMKey eliminates the burden of adding telephone interviewers to your staff.
• Very low acquisition costs: Customer Mining will be one of the lowest customer acquisition costs in your company.
• Improve customer satisfaction and Loyalty: Customers like to know that their business is important. Repeat business builds a long lasting relationship.
• Obtain new leads from satisfied customers: Happy customers are more than willing to provide referrals to companies they like doing business with.
• Stabilize flow of work: Customer Mining allows you to control the flow of additional work. Ideal for companies with a fixed work force.
• Optional customer feedback: Many campaigns are available which include getting helpful feedback from your customers.
• In Depth Reporting: CRMKey reports are one of the benefits. They can be sent electronically daily for review.
• Our Program Guarantee: If your company is not completely satisfied with our services within the first 45 days then services will be free (some restrictions apply).